UPAYA PENINGKATAN JEJARING UMK KECAMATAN CUGENANG MELALUI PENDIRIAN ASOSIASI PENGUSAHA CUGENANG

Authors

  • Muhammad Setiawan Kusmulyono Universitas Prasetiya Mulya
  • Alvita Fiorentina, Chaya Adzan Hartanta, Klaudia Katerina, Livia Wilianggi, Metta Ciu Listiyani, Rai Ilham Subekti, Satrio Pristeya Noko, Dini Anggraeni Sirad

DOI:

https://doi.org/10.31092/kuat.v2i2.775

Keywords:

APC, networking, communications, MSME enterprises

Abstract

The challenges of developing Micro, Small and Medium Enterprises in Cugenang Subdistrict, Cianjur Regency are very diverse. One of the toughest challenges is the existence of internal competition that arises between SME entrepreneurs in the Cugenang District itself. It is occured because there is no clear communication network to manage the distribution of MSMEs in Cugenang District. It impacted internal competition between MSME, product quality problems, the competence of MSME entrepreneurs, and uneven product distribution. The student group that became the initiator of Prasetiya Mulya Community Development as community service activities identified problems through interviews, direct discussions, and 1-month observations. One of the positive results obtained is the desire of MSME entrepreneurs to cooperate and network in marketing their products. Unfortunately, this desire does not yet have a clear framework for the activities. Therefore, a group of students with MSME entrepreneurs took the initiative to gather these entrepreneurs in a simple forum which later became the pilot of the Cugenang Entrepreneurs Association (APC) organization. APC was officially established on February 2, 2019 and is currently able to reach the minimum target to become a communication forum for MSME entrepreneurs Cugenang in marketing its products out of the Cugenang Sub-District area and improving the quality of local MSME products.

Author Biography

Muhammad Setiawan Kusmulyono, Universitas Prasetiya Mulya

Business and Management

References

Kotler, Philip. 2009. Manajemen Pemasaran. Jakarta: Erlangga.

Landa, Robin. 2006. Designing Brand Experiences. Thomson Delmar Learning.

Neumeier, Marty. 2003. The Brand Gap. New York: New Riders Publishing.

Watson, Bradlee J.; MBA Student of Global Supply Chain Management, Marriot School of Management. SIPOC Diagram. Disadur pada 13 Februari 2019. Internet: https://dokumen.tips/documents/diagram-sipoc.html

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Published

2020-11-26