Pengaruh Penerapan Product-Market Fit Terhadap Strategi dan Kinerja CV Kaskun di Masa Lebaran

Authors

  • Nurmalia - Universitas Prasetiya Mulya
  • Bernike Age Universitas Prasetiya Mulya
  • Aldo Suteja Universitas Prasetiya Mulya
  • Jazqueen Lie Universitas Prasetiya Mulya

DOI:

https://doi.org/10.31092/kuat.v4i1.1492

Keywords:

Harga Kompetitif, Product-market fit, Teori Berbasis Sumber Daya, Teori Berbasis Pasar, Penjualan

Abstract

Tujuan dari pencarian product-market fit pada Kegiatan Pengabdian Masyarakat (KPM) adalah untuk memaksimalkan potensi bisnis dari mitra, yaitu CV Kaskun, dalam masa Lebaran 2021, baik dari aspek internal maupun eksternal bisnis. Awalnya, pemilik CV Kaskun mengaku kesulitan untuk memaksimalkan penjualannya pada masa Lebaran 2020, terlebih karena adanya pandemi. Tim peneliti akhirnya memberi beberapa ide proyek lebaran untuk mitra di antaranya produk hampers dan kaos THR, yang pengembangannya telah melalui tahapan proses analisis dari product-market fit, resource-based dan market-based theory, serta cost-leadership. Pada Lebaran 2021, penjualan CV Kaskun sudah lebih baik dari tahun sebelumnya dan penjualan dari kaos THR berhasil mencapai angka Rp35.966.600,00.

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Published

2022-03-31

How to Cite

-, N., Age, B., Suteja, A., & Lie, J. (2022). Pengaruh Penerapan Product-Market Fit Terhadap Strategi dan Kinerja CV Kaskun di Masa Lebaran. KUAT : Keuangan Umum Dan Akuntansi Terapan, 4(1), 41–50. https://doi.org/10.31092/kuat.v4i1.1492

Issue

Vol. 4 No. 1 (2022): Edisi Maret

Section

Articles

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